Creating a Comprehensive Outreach Plan for Community Harvest in Oʻahu, Hawaiʻi
Partner organization: Makaʻalamihi Gardens & Aloha Harvest
Team members: Anastasia Siryk, Brett Gerlach, Daniel Cappuccino, Lorcan Doull
This project aimed to develop a community outreach plan for a gleaning program called Community Harvest, which was established by Aloha Harvest, a food rescue organization in Honolulu, Hawai‘i. The purpose of Community Harvest’s outreach is to increase local involvement of volunteers, home growers, and organizational partners throughout the Kāneʻohe community.
Through interviews with other gleaning organizations, a marketing expert, and an Aloha Harvest volunteer, the most effective outreach was identified, and marketing materials were developed.
Additionally, program information was presented to the Kāneʻohe Rotary Club and Kāneʻohe Neighborhood Board. Finally, a set of data was implemented into a spreadsheet and food map to measure the effectiveness of Community Harvest’s outreach.
