Title: What do people perceive in watching video game streaming? Eliciting spectators’ value structures
Author: Yung-Chi Shen
Abstract: “This study attempts to offer new insights into viewers’ perceptual process of watching video game
streaming to uncover their value structures with a qualitative method of soft laddering interviews
based on means-end chain (MEC) theory. A total of 60 experienced spectators in Taiwan were
recruited via snowball sampling. The laddering interviews identified viewers’ perceptions of 9
attributes, 9 consequences, and 8 values that construct a hierarchical value map (HVM) consisting
of salient attribute-consequence-value chains. The results show that fun and enjoyment of life as
well as warm relationships with others are two major values perceived by game streaming
viewers. In addition, this study preliminarily compared viewers’ laddering chains of different
preferences for male and female streamers at the attribute level and found a slight divergence.
The findings complement the existing literature in the game streaming field and provide practical
implications for streamers to more closely meet viewers’ needs.”
Collection Notes:
The article investigates the value structure of viewers when watching game live streams, using soft laddering interviews and the Means-End Chain Theory. The study found that viewers’ value structure is influenced by various factors such as the streamer’s gender, game genre, and interaction style.
-Xingyu Zhou
Availability: Outside Link
URL: https://www.sciencedirect.com/science/article/abs/pii/S0736585320302161?via%3Dihub
Citation for IMlibrary commentary (MLA): Zhou, Xingyu. Annotation of “What do people perceive in watching video game streaming? Eliciting spectators’ value structures.”
WPI Interactive Media Library, ADD DATE, ADD POST URL. Accessed ____.
