Grimes Forms New AI Girl Group NPC, Shares New Song: Listen

Collection Notes:

In this article, Bloom describes NPC, an AI girl group launched by Grimes, a Canadian musician who explores the aesthetic connections between emerging technologies and art. The goal of NPC is undeniably has the characteristics of Interactive Media. The girl group is, in concept, more than just a persona for Grimes to publish her work under; NPC is intended to become customizable by the player, who will have the agency to tailor them to their listening preferences. It essentially presents the artist’s work as the user’s medium of expression.

-Kathleen Morrissey