Date: Monday, Nov. 9, 2015
Time: 4 – 5:30 p.m.
Location: Gordon Library, FLIP Space, 3rd floor
Please join us on Monday, November 9, 2015 at 4:00 p.m. as Jerry Schaufeld presents a book reading on his new book, Commercializing Innovation: Turning Technology Breakthroughs into Products.
Commercializing technology is not easy. There are many complicated decisions to make: Where to get ideas? Which to pursue? Whom to hire? Where to manufacture? How to fund? Create a startup or license to another? As Commercializing Innovation: Turning Technology Breakthroughs into Products shows, you need a systematic method to answer such questions and bring sophisticated products and services to market. In his new book, Jerry Schaufeld offers a step-by-step commercialization process that begins with assessing technology from a variety of sources and ends with taking viable products into the market.
An informal reception with light refreshments will follow. Copies of the book will be available for purchase and author signing.
Jerry Schaufeld is a professor of entrepreneurship at Worcester Polytechnic Institute in Worcester, Massachusetts. In addition to his expertise in entrepreneurship, Jerry has a wealth of experience in operations, and general management of technology-based companies. His current research is in the area of improving the probability of success in early stage, innovative, technology-based ventures.