Evaluating Visitor Experience in the Department of Coins and Medals

Title: Evaluating Visitor Experience in the Department of Coins and Medals
Sponsor: The Department of Coins and Medals of the British Museum
Sponsor Liaison: Megan Gooch
Student Team: Frederik Clinckemaillie, Andrew Lybarger, Dana Peterson
Abstract: The Department of Coins and Medals at the British Museum sponsored our evaluation of two specific galleries in order to discover new ways to improve their exhibits for visitors. This evaluation included Cases 3 and 10 of Gallery 68 as well as the entire Gallery 69a. To collect data efficiently, we employed tracking studies and surveys as determined by the British Museum Evaluation Framework. In addition, we created new and effective ways for future researchers to display data visually. Of these tools, the most important was the creation of macros in Excel that tabulate data and create heat maps of the galleries.
Link: http://www.wpi.edu/Pubs/E-project/Available/E-project-062510-031135/