Development of the Zero Heroes Program in the London Borough of Croydon

Title: Development of the Zero Heroes Program in the London Borough of Croydon
Sponsor: London Borough of Croydon
Sponsor Liaison: Peter McDonald
Student Team: Erin Agar, Christian Iamartino, Caitlin McMahon, Christian Mortensen
Abstract: In order to promote sustainable travel to school, Croydon Council is working with Norbury Manor Primary School to introduce Zero Heroes: a program encouraging all students to walk to school on June 15th, 2012. Utilizing academic research and interviews with experienced staff in similar programs throughout London, the WPI team identified and compiled the key components for a successful walk-to-school program and applied them in the formulation of Zero Heroes – including recommendations for continuing the program in future iterations.
Link: http://www.wpi.edu/Pubs/E-project/Available/E-project-042612-174612/