Ologism: Normalising Science One Lyric at a Time

Authors

Tyler J. Mott,  David I. Mihal,  Alexander H. Clemens,  Daniel R. Callahan

Sponsor

CSIRO-Australia

Advisors

Dominic Golding,  Andrea Bunting

Term

October – December 2013

Abstract

Like many other countries, Australia is concerned about the public’s declining interest and performance in science. Many agencies and organisations, including Australia’s Commonwealth Scientific and Industrial Research Organisation (CSIRO), are exploring ways to engage the public in science. CSIRO Education sponsors a band called Ologism that writes and performs songs about science. Our goal was to develop a website to display the band’s lyrics and interpret and embellish on the science concepts they present to better engage adults aged 17–30. Through rapid prototyping we evaluated the content, design, and functionality of the website, and determined how Ologism and CSIRO Education could develop the site further to engage a larger audience more effectively.

Final Report

Ologism: Normalising Science One Lyric at a Time