Understanding Barriers and Incentives for Sustainability in Moreland, Australia

Authors

Yingzhe Zhao,  Tyler J. Van Nostrand,  Theresa K. Inzerillo,  Benjamin K. Gillette

Sponsor

Moreland Energy Foundation Ltd

Advisors

David E. Szkutak,  Paul W. Davis, Joan B. Szkutak

Term

October – December 2015

Abstract

The Moreland Energy Foundation in Melbourne, Australia, sought to broaden the acceptance of sustainable practices within the Moreland community. Using our analysis of responses to a large telephone survey of residents and through targeted interviews, we developed a community engagement strategy to more effectively deliver MEFL’s message to residents in historically difficult-to-reach demographic groups and least sustainable group. Our pilot programs showed that two of our proposed communication strategies were effective among residents age 18-34 (using social media) and within culturally and linguistically diverse communities (using trusted community leaders), while the third had limited success reaching residents age 65 or older.

Final Report

Understanding Barriers and Incentives for Sustainability in Moreland, Australia