IMGD Marketing

Developer(s): Katie Rifenburgh

My project dealt with Marketing Live Mobile Games through ad campaigns, and social media marketing strategies. I took on the role of sole marketer of MassDiGI Studios. I managed all 13 ad campaigns keeping them under budget and surpassing our goals we created. I worked closely with all the development teams from June 2021 to April 2022, to gather users for their games. I also managed MassDiGIā€™s PAX East booth, this past weekend which was part of our marketing strategy. I was also the ad creator for the seven Summer Ad Campaigns we ran along with the following Fall Ads we created.