Creating a Plastic-Free World in the Beauty Industry

Authors: Mark Bray; Kayla Legatt; Carson Brooks

Advisor: N/A

Category: Undergraduate

Abstract/Description:
My team participated in the 2020 L’Oréal Brandstorm, an annual international innovation competition that allows students to innovate within the beauty industry. The goal of this year’s competition was to eliminate plastic in the beauty industry. My team conducted market research, analyzed supply chains, and presented ways through which beauty products would be presented in a more environmentally friendly manner.

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