Authors: Nigel St Jean, Samantha Ramon Soto
Advisors: Holly Ault, Caitlin Ferrarini
Category: Undergraduate – IQP
Abstract: The Monteverde Market, operated by Somos Monteverde (SMV), fosters local entrepreneurship and sustainability in Monteverde, Costa Rica. Challenges hinder achieving self-sustainability and increasing engagement, specifically among tourists. Through interviews, surveys, and literature review, we identified key barriers: limited tourist outreach, language barriers, and vendor fatigue. We developed strategies to enhance the market’s visibility, sustainability, and community impact. We propose adjusting market hours, offering language workshops, and increasing marketing. Positioning the market as a social hub and showcasing sustainability initiatives can attract more visitors. Implementing these strategies can boost SMV’s engagement and long-term self-sustainability.
SDG 3 – Good Health and Well Being
SDG 5 – Gender Equality
SDG 8 – Decent Work and Economic Growth
SDG 10 – Reduce Inequalities
SDG 12 – Responsible Consumption and Production
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