Purvi Shah

Associate Professor of Marketing

Items found in Purvi Shah's office

In each issue, we introduce you to members of the faculty through items they have in their offices.


For me, this mirror is more than just a tool to check my appearance. It is one of self-awareness, self-reflection, self-improvement, and self-discovery. I believe a mirror reveals the truth about our self-image and an unfiltered version of ourselves.


LEGO’s core brand value is systematic creativity—creativity that combines logic and reasoning with playfulness and imagination. I apply this brand value in my teaching. I use this LEGO duck as an active learning team exercise in my class to drive in the concepts of systematic creativity, teamwork, and understanding and implementing customer specifications.

Purvi Shah

Purvi Shah


This is a photo of me with my life partner (Akshay) and my daughter (Akshvi). I truly believe that life originates with family and the love shared in a family never ceases to exist. Akshay and Akshvi make my life beautiful and joyful!


Numbers and statistics are important—and so is a rich, in-depth understanding of the story underlying those numbers. I fell in love with this aspect of qualitative research methodology.  It’s my method expertise. I not only use it in my research studies but also teach it to master’s and doctoral students at WPI.


This dumbbell represents strength, health, and well-being to me. I keep it in the office so that I can do strength training while taking short breaks from work.

6. OWL

An owl is known as a symbol of knowledge and wisdom, as well as foresight. My teaching philosophy involves helping my students gain theoretical knowledge and then developing wisdom to apply it in real-world contexts. The owl reminds me to foresee future trends in business education, which helps me excel in my role as chair of The Business School’s Graduate Policy and Curriculum Committee. I have it in my office to inspire me to keep enhancing my own knowledge base, wisdom, and foresight.


This toy car symbolizes my research interest. I study brand/product deletions. The Beetle lived a life of 81 years, from 1938 to 2019, and then was discontinued by Volkswagen. I have a 12-year stream of research that explains why and how brands/products are deleted from their portfolios, how the decision impacts various stakeholders, and how dead brands/products are brought back to life through brand resurrection movements.

Reader Comments


Post a Comment

Your email address will not be published. Please fill in all required fields marked *

When posting a comment, you are stating that you have viewed and agree to the posting guidelines.

All comments will be reviewed prior to posting and any comments that violate these guidelines will not be posted.

Other Stories

Q&A: Solomon Mensah on Encouraging STEM careers Solomon Mensah

Q&A: Solomon Mensah on Encouraging STEM careers

Assistant Professor of Biomedical Engineering Solomon Mensah, answers questions about introducing high school students from underrepresented communities to the biomedical device industry.

Read Story
A Dry Heat Jamal Yagoobi with his industrial dryer at Sagamore Labs

A Dry Heat

Jamal Yagoobi’s dual areas of expertise have him in demand everywhere from outer space to the manufacturing floor.

Read Story
Pitch Perfect Gabriella Hoops at the 2023 Women's World Cup

Pitch Perfect

Gabriela Hoops ’19 operates at the crucial intersection between sports and tech.

Read Story
Click on this switch to toggle between day and night modes.