Connecting the Dots: Understanding the Value of Museums Victoria’s Educational Partnerships

A museum must be able to grow and adapt to the evolving needs of its community by examining its stakeholders. This project investigated Museum Victoria’s (MV) external partnerships with their Education Team. After surveying the Team and their partners, we identified MV’s most valuable relationships. We concluded that the School [F-10] education audience was the leader in the number of partnerships, creating opportunities for MV to diversify their audiences. Furthermore, we discovered that MV’s stakeholders value them most for their reputation. We found key areas where MV can improve their partnerships by increasing benefit or redistributing effort. Overall, this is an innovative project that enables MV to determine their stakeholders’ value and will be advantageous for future partnerships.