Authors
Christina Marie Watson, Jennifer Morgan Schelly, Jeffrey Michael Savard,
Sponsor
Zoological Parks and Gardens Board of Victoria
Advisors
Arthur Gerstenfeld, Susan Vernon-Gerstenfeld
Term
March – May 2002
Abstract
In conjunction with the Zoological Parks and Gardens Board of Victoria, our team developed a set of recommendations to renovate the Zoos Victoria webpage. We identified the online needs of key website stakeholders through the use of social science methods and benchmarked these findings against existing zoo and aquaria websites. After data collection and analysis, our team created a document which details short and long-term enhancements for the website and website evaluation tools to gauge the redesign’s success
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