Authors
Emily Catherine Pearce, Bradford R. Marx, Kathryne Mary Kulzer, Jackson Ganister Fields
Sponsor
Moreland Energy Foundation
Advisor
Holly K. Ault
Term
January – March 2011
Abstract
The Moreland Energy Foundation began the initiative to have their community, Moreland, VIC, Australia, achieve carbon neutrality through the Zero Carbon Moreland (ZCM) program in 2008. We evaluated ZCM to determine how well MEFL has engaged the community and how effective this program has been in causing behaviour change. We also investigated ways to expand the scope of their carbon footprint calculator to improve its accuracy. We found that ZCM has attracted many middle income households that are already environmentally conscious; we made recommendations on how to expand their outreach to other sectors of the community and increase the level of involvement of their members.
Final Report