Authors
Jennifer Rose Quigley, Myles Brandon Karam, Jonathan Ho Wu
Sponsor
Museum Victoria
Advisors
James P. Hanlan, Holly K. Ault
Term
March – May 2016
Abstract
Museum Victoria, one of the largest and most prominent museum organisations in Melbourne, Australia, aims to utilise communications to improve the visitor journey. By collecting information through interviews and surveys, our team assessed the effectiveness of the Immigration Museum Multilingual Tour App and the Scienceworks Visitor Map. Furthermore, our team understood and interpreted the nature of the conversations found on Melbourne Museums Jurassic World: The Exhibition Facebook Event page. Through this project, our team developed recommendations to improve Museum Victoria’s current communications and delivered assessment tools to allow Museum Victoria to evaluate future communications.
Final Report