One Space, Many Audiences

Beyond Perception is the newest exhibition at Scienceworks, a branch of Museums Victoria in Melbourne, Australia. It was designed to ignite an interest in Science, Technology, Engineering, and Mathematics in teenagers. We conducted a visitor tracking and timing study, visitor surveys, and observational studies to assess visitor behavior in the exhibit depending on age. We evaluated the holding power and attracting power of the exhibit. We surveyed visitors to determine the educational impact of the exhibit. We tested Bluetooth visitor tracking inside the exhibition and identified its problems with implementation. To increase visitor engagement, we made recommendations for improvement, in particular that Museums Victoria add instructions to the interactive features of Beyond Perception.