Recent Projects

Continue reading Kalvin Cummings: Get out the Goat Vote

Kalvin Cummings: Get out the Goat Vote

Project Description In the 2020 presidential election, voter turnout among those ages 18-24 was 51%, which pales in comparison to the 67% turnout for overall voters. It is critically important that the youth vote as they have the most to gain from the actions of those elected. It’s also been observed by many people that…

Read more Kalvin Cummings: Get out the Goat Vote
Continue reading Habitat For Humanity: Developing an E-Commerce Strategy for Habitat ReStore

Habitat For Humanity: Developing an E-Commerce Strategy for Habitat ReStore

Project Description We worked with MetroWest/Greater Worcester Habitat for Humanity ReStores to create an e-commerce implementation plan. Through 9 interviews and the analysis of 11 e-commerce platforms, we evaluated e-commerce business models and marketing methods. Using this data, we developed an e-commerce implementation plan. Specifically, we recommend ReStore sell high-value collectibles and antiques on eBay,…

Read more Habitat For Humanity: Developing an E-Commerce Strategy for Habitat ReStore