Habitat For Humanity: Telling the Story of a Local Non-Profit

Project Sponsor: Habitat for Humanity MetroWest/ Greater Worcester

No matter who we are or where we come from, we all deserve to have a decent life. We deserve to feel strength and stability day after day. We deserve to know we have the power to take care of ourselves and build our own futures. Through shelter, we empower. Because you, me, we – we’re all humans. And every one of us deserves a fair chance.

HFH MWGW serves 42 cities and towns within MetroWest and Greater Worcester: Ashland, Auburn, Barre, Boylston, Brookfield, Charlton, Douglas, Dudley, East Brookfield, Framingham, Grafton, Holden, Holliston, Hopkinton, Leicester, Marlborough, Millbury, Natick, New Braintree, North Brookfield, Northborough, Northbridge, Oakham, Oxford, Paxton, Rutland, Sherborn, Shrewsbury, Southborough, Southbridge, Spencer, Sturbridge, Sudbury, Sutton, Upton, Uxbridge, Wayland, Webster, West Boylston, West Brookfield, Westborough, and Worcester. Click here for more information on our builds!

Student Researchers

IQP at City Hall — We are Carlie Alfaro, Dan Alonzo, Alex Crocker, Miguel Ortiz and Carlie Alfaro,

Project Goal and Objectives

Goal: To tell the story of a local non-profit, Habitat for Humanity MetroWest/ Greater Worcester

Objectives:

1- Identify the desired outcomes of the promotional videos (Homeownership, ReStore, and General) that narrate the story of Habitat for Humanity Metrowest/Greater Worcester.

2- Determine the audience the Habitat team would like to target with the videos.

3- Determine Habitat for Humanity’s unique story and the most important threads that the local habitat team finds important and inspiring.

4- Determine Worcester residents’ knowledge of the Metrowest/Greater Worcester Habitat affiliate.

5- Using the findings from Objective 1 through Objective 4 to determine the components of Habitat’s story to include in three promotional videos.

6- Develop and produce the three promotional videos that include the content identified in Objective 5.

7- Seek feedback from the Habitat team and revise promotional videos based on feedback.

8- Develop a media plan to reach the desired target audience efficiently and effectively.