Habitat For Humanity: Developing an E-Commerce Strategy for Habitat ReStore

Project Description

We worked with MetroWest/Greater Worcester Habitat for Humanity ReStores to create an e-commerce implementation plan. Through 9 interviews and the analysis of 11 e-commerce platforms, we evaluated e-commerce business models and marketing methods. Using this data, we developed an e-commerce implementation plan. Specifically, we recommend ReStore sell high-value collectibles and antiques on eBay, larger pick-up only items on Facebook Marketplace, and within three years create a BigCommerce powered website integrating both prior platforms.

Habitat for Humanity MetroWest/Greater Worcester

Student Researchers

David Alex- Robotics Engineering

Zander Barker- Interactive Media and Game Development

Ethan Glasby- Mechanical Engineering and Robotics Engineering

Alton Miles- Computer Science

Sam Wing- Aerospace Engineering

Project Goal and Objectives

The goal of this project was to help the MetroWest/Greater Worcester (MW/GW) ReStore, which includes both the Ashland and Worcester ReStores, establish and begin implementing a maintainable and data-driven e-commerce plan. This plan included growth of the e-commerce model over the next 1-3 years. A successful implementation of this plan will increase revenue generated by the Worcester and Ashland ReStores and thereby assist Habitat for Humanity’s mission. To achieve this goal, we established the following objectives:
1. Identify MW/GW ReStore’s e-commerce platform needs and priorities
2. Explore and comparatively analyze different e-commerce platforms
3. Compile, Analyze, and Present
4. Prototype chosen platform and use iterative design adjusting prototype based on feedback
5. Establish a training program and social media marketing plan for ReStore

Final Report and Deliverables