Project Sponsor:
CASA (Court Appointed Special Advocates for Children) is a national, nonprofit organization that recruits and trains volunteer legal advocates that are appointed by a judge to represent the best interests of a child as s/he moves through the court system. There are about 900 CASA agencies nationwide and six in Massachusetts. This project worked with CASA Worcester County.
Student Researchers:
Tala Calvi, Jordan Counsel, Alaa Hassan, and Vu Nguyen
Project Goal and Objectives:
The goal of this project was to create a promotional campaign for increasing volunteer participation at CASA Worcester County. To achieve this goal, we accomplished the following objectives:
- Designed a year long social media marketing strategy for the organization, and
- Produced a educational and promotional video.
Final Report:
Advertising for Advocates: A Project to Bolster Volunteer Recruitment for CASA Worcester County