To work with the Park Spirit of Worcester Inc. to enhance the overall trail experience for Worcester residents of all ages thereby increasing utilization of the East-West Trail.
- Asses what Worcester residents want in green spaces
- Estimate Worcester residents’ awareness of the East-West Trail
- Compile an inventory of points of interest along the East-West Trail
- Asses the current conditions of the green spaces that comprise the East-West Trail
- Determine the most appropriate technology to enhance trail user’s experience
- Develop an interactive electronic mobile experience for trail users
- Develop sustainable ways for Park Spirit to successfully market the East-West Trail
The Awareness Campaign
In satisfying our objectives we were able to develop the following components as part of an awareness campaign for the East-West Trail. To learn more about the campaign click here!
- Expansion and population of the Park Spirit website
- The development of a mobile web application
- A trifold brochure
- A promotional video advertisement
- An annual egg hunt
- A flyer for backpack mail
- An archive of graphic content for social media and methods of publicizing the trail.