Habitat For Humanity: Developing an E-Commerce Strategy for Habitat ReStore
Project Description We worked with MetroWest/Greater Worcester Habitat for Humanity ReStores to create an e-commerce implementation plan. Through 9 interviews and the analysis of 11 e-commerce platforms, we evaluated e-commerce business models and marketing methods. Using this data, we developed an e-commerce implementation plan. Specifically, we recommend ReStore sell high-value collectibles and antiques on eBay,…