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Old Sturbridge Village: Creation and Distribution of Monetized Online Content for Old Sturbridge Village’s Virtual Village

Project Sponsor: Old Sturbridge Village

Old Sturbridge Village, the largest open-air museum in the northeast, is set in a period of transformative years in New England. It is a recreation of a typical rural New England town from the 1830s and aims to provide guests with a fully immersive experience from the time period. Unlike traditional museums, Old Sturbridge Village makes use of all five senses to best convey the feeling of living in a long past time period. Visitors are able to engage with costumed historians, touch village artifacts, and experience the everyday life of villagers.

Visit the Old Sturbridge Village website.

Student Researchers: The Village People

We are the Old Sturbridge Village IQP project team, dubbed “The Village People.” Our names are: Patrick Chernjavsky, Spencer Tess, Anthony Striano, and Matt Scott.

Project Goal: 

Work to provide additional in-depth village experiences and engagement with the audience using a fully online format that can be monetized.

Objective Guidelines:

  • To create a Virtual Village experience as an addition to the museum and not a replacement for existing exhibits and attractions.
  • Recommend content which appeals to a large audience and adds lasting value to the Virtual Village.
  • To create a project that has depth, which will help promote visitor retention and improve the OSV’s virtual presence.

Research Objectives:

  • Identify OSV’s past and present online content and how it was distributed.
  • Learn about current shortcomings of the online presence from visitors and staff of OSV.
  • Determine the best method of online content distribution based on OSV’s visitors’ feedback and background research.
  • Provide a plan for conducting an evaluation of our recommended online content creation and dissemination strategies.

Final Report: