A Closer Look at the Campaign
What the Team Created
Below are the final deliverables created by the research team. These include the three how-to guides for each social media platform, the team’s photo media, and the campaign schedule calendar. One component of the deliverables that is not attached is the short videos the team created, as the webpage cannot support large file sizes.
A glimpse into how the team conducted interviews to gather data to create media for the campaign.
Download the Facebook How-to Guide
Download the Instagram How-to Guide
Download the X (Twitter) How-to Guide
Download the Organizational Calendar
Displayed below are a few posts that the team created during their time in Cape Town, illustrating the variety of post formats that the team utilized in their campaign.
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- A WordCloud created from the survey data when participants were asked “What does ECD mean to you?”
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- A short infographic explaining what ECD is.
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- One of few statistical posts created by the team pulling from survey data.
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- A quote from a teacher interview.
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- The opening infographic of the social media campaign.
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- A quick myth-busting infographic to educate the audience on proper ECD.
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- An infographic comparing the pairing of milk and cookies to social and emotional development.
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- A brief infographic demonstrating at-home ECD support methods.