Creating an Efficient Marketing Plan for Aid to ArtisansU
Authors
Ife Anfaani Bell, Anjali Kuchibhatla, Melissa Marie Rivera
Sponsor
Aid to Artisans
Advisors
Fred J. Looft, Brigitte Servatius
Term
October – December 2015
Project Outcomes
Abstract
The purpose of this project was to develop a marketing plan for sustainability of Aid to Artisans’ e-platform, Aid to ArtisansU. The team accomplished this by completing the following five steps: defining the mission, identifying the target audience, advertising through print and social media marketing, and finally, locating sponsors to finance it. We provided short-term and long-term technical and marketing recommendations to update the platform and maintain the website for future sustainability.