Social Media Marketing Strategies at BioRegional

Title: Social Media Marketing Strategies at BioRegional
Sponsor: Bioregional
Sponsor Liaison: Pooran Desai
Student Team: Naim Habib, Brittany Jones, Arnab Nanda, Zachary Tomkinson
Abstract: BioRegional is a non-governmental organization (NGO) that promotes environmental sustainability through its One Planet Living campaign. Like many environmental groups, BioRegional has a limited social networking presence. The goal of this project was to help BioRegional develop an effective means to use social networking to engage the global community with One Planet Living. The project team developed a Facebook page as the primary vehicle for BioRegional’s social networking activities and recommended a strategy to guide the development and expansion of these activities in the future.