Public Outreach for Fetal Alcohol Spectrum Disorder

Sponsor: National Organisation for FASD
Sponsor Liaison: Sandra Butcher
Joanna Buckard
Student Team: Melanie Presseau
McKenna Finken
Meghan Scruton
Erin Marczewski
Abstract: In the United Kingdom (UK), about 6% of the population has been diagnosed with Fetal Alcohol Spectrum Disorder (FASD), and still 26% of the population thinks drinking alcohol during pregnancy is harmless. This project created a public health campaign comprised of educational cartoons to inform younger generations, ages 15 to 20, of the risks of drinking during pregnancy. The design and content of the cartoons were based on feedback from responses to a survey and focus groups. We developed an Instagram dissemination strategy to reach teenagers during peak social media times and ensure the post will get the maximum amount of views.
Link: Final report