An Evaluation of the Impacts of the Greening the Gateway Cities Pilot Program (’16)


Low tree canopy in American cities contributes to numerous environmental, economic and public health problems. Increasing tree canopy by planting trees can help to lower energy use, improve air quality, and increase quality of life. We worked with the Massachusetts Office of Energy and Environmental Affairs and the Department of GTGCConservation and Recreation to evaluate the impacts of its Greening the Gateway Cities tree planting program in Fall River and Chelsea. Our group conducted interviews with officials and residents to understand how they define success and developed a methodology for assessing success using tree coverage models and input from residents. Finally, we provided recommendations to improve the program’s outreach and advertising, communication, tree planting & maintenance strategies, and survey development methods.

Executive Summary

Evaluation of GTGC Tree Program_Exec Summary